Tuesday, July 28, 2009

What happened to my ice cream?

Okay, tell me you haven't noticed the change in the size of boxes of food in the stores, while prices remain the same or go up. I used to expect the few miniscule pieces of candy in the super large box at the movie theater (not sure why I accepted it, but since I don't carry a purse I couldn't get candy in another way...) but I have come to realize that "pick me up a half gallon of ice cream while you are at the store" is as out-dated as the cassette player in my daughter's Taurus... My guess is that cows aren't producing as well as they used to, and ice cream manufacturers had to shrink their containers so they could continue to stock the shelves at your local store. Either that, or selling the shrunken ice cream box to the same amount of consumers at the same, or higher price, is allowing them to stay in business during tough times.

In any case, it seems the idea of selling the customer less at the same/higher price to reduce cost to improve margins has crept into every part of consumerism, and as a consumer it bugs me to death (but I still buy ice cream)... Don't get me wrong, I am all for capatilism and those that "do" get to "have" more, but when I am on the purchasing end of that equation it is a little iritating... Okay, enough of my griping on not getting as much ice cream as I would like (taking a look in the mirror tells me that the ice cream companies may actually be doing me a favor - I get less, I eat less; now there is a diet for you...)

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